Amy Webb: How I Hacked Online Dating
Amy Webb used gegevens science to find love. After a difficult breakup of a relationship when she wasgoed 30, and feeling the pressure of hier strenuously involved family, this gegevens geek embarked crunching numbers to attempt to calculate hier odds of finding a man te Philadelphia who would be a match for hier needs and personality. The result? Out of the 1.Five million people ter the area, she figured there may only be about 35 guys for hier to date te the entire city.
A gegevens fanatic, Webb determined to attempt online dating, since the matches are based on algorithms &mdash, a methodical system that appealed to hier. After a number of bad practices, she determined to embark tracking gegevens points during hier lousy dates, which helped hier detect that the limitation of the dating algorithms were defined by the user-generated gegevens that wasgoed inputted into online profiles. Like most people, she&rsquo,d done a poor job of signifying hier true self. She also felt that the questions te the profiles were too superficial for hier purposes.
Taking matters into hier own forearms, she determined to use the online dating programs spil databases to reverse-engineer the system and create hier own questions based on hier desired traits ter a mate. She ended up with 72 different gegevens points, which she prioritized into a two-tier ranking system. She then built a scoring system that helped hier mathematically calculate whether the man she found online would be a match for hier. Hier system worked to a point &mdash, until she realized that hier scoring system needed to be a two-way street. The dudes she picked needed to pick hier back.
Te order to maximize hier profile, she created fake masculine profiles to perform market research that would enable hier to create qualitative and quantitative gegevens sets. Hier hard work paid off. She created a very popular online profile and eventually found the man she&rsquo,d bot looking for all along &mdash, whom she ended up marrying and having a child with.
Amy Webb wasgoed previously an award-winning reporter for Newsweek and the Wall Street Journal, and is the author of Gegevens: A Love Story. She goes the digital strategy house Webbmedia Group, and is the founder of SparkCamp, a weekend discussion series that concentrates on big ideas around media. See hier TED Talk: How I Hacked Online Dating.